June 2006

Adobe calls on design:unknown to develop new iconography for corporate website.

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February 2004

Adobe chooses design:unknown to give their digital product line new identities.

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January 2004

design:unknown and Waylon Ad team up to produce concepts for Budweiser’s "True Music" campaign.

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June 2003

Cassatt, Inc. chooses design:unknown and Blumberg Communication Design to rebrand their company.

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How to represent the Design Center in 50 pixels

When Adobe needed to bring attention to new sections of the website, they called on design:unknown to create the iconography.

"We originally developed a large set of ruby red icons that were done from a straight on perspective. About a year later when Adobe approached us again, we wanted to keep a consistent look with the original set, but up the sophistication and challenge ourselves at the same time." says John.

By adding dimension to the icons and taking a new approach to the lighting, combined with strong conceptual thinking, design:unknown was able to develop a new visual language for the iconography while keeping it in tune with the entire icon suite.